Proposal

Strategy & Operations

Overview

The game has changed. Creativity is no longer just about memorable ads and striking visuals, it’s also about leveraging technology, thinking strategically, and thriving in chaos.

Staying competitive today means rethinking how we approach challenges. This is where Swift Innovation comes in, to serve a dual purpose at Lessing-Flynn: implementing strategies that grow revenue while delivering insights, expertise, and support to enhance creative problem-solving across departments.

Goals

Make more money for you and your clients.

Expand internal team capabilities.

Improve overall creative problem-solving.

Objectives

Core focused objectives for H1 2025 with Lessing-Flynn are focused on the following:

Incorporate technical expertise into creative workflows to expand ideas and leverage emerging tools effectively.

Foster professionals who blend creativity, technical skills, and business acumen to meet evolving client demands.

Create an integrated partnership that aligns Swift Innovation’s technical and strategic expertise with Lessing-Flynn’s creative strengths.

Reshape how clients approach the market by combining creative, technical, and operational insights to drive growth.

Provide strategies that merge technology and creativity, positioning Lessing-Flynn as a leader in innovative client offerings.

Focus on measurable outcomes such as increased revenue, improved client retention, and scalable strategies for long-term success.

Strategic Direction

We went into some of these items during our recent discussions. The following are to offer Lessing-Flynn ideas on how we plan to work with the team and clients.

Unlock Revenue

The fractional strategy team identifies and capitalizes on hidden growth opportunities to drive consistent results for clients.

Focus on underperforming areas in campaigns, operations, and processes to improve performance.
Use data and analytics to uncover untapped potential and prioritize high-impact actions.
Build systems that deliver reliable growth across multiple client accounts.

Fostering Capabilities

Internally, the team empowers Lessing-Flynn’s departments to work more efficiently and collaboratively, driving innovation across the organization.

Embed strategic thinking into marketing, sales, operations, development, and design.
Support teams with research, brainstorming, and tactical execution to achieve faster outcomes.
Share actionable insights and develop skills that improve cross-departmental performance.

Ignite Innovation

The team collaborates with clients to combine creativity, technology, and strategic insights, exploring bold ideas and emerging tools to deliver measurable impact.

Ideate custom apps, tools, and interactive experiences that align with client goals and enhance engagement.
Strategize on leveraging advanced marketing tech like automation, CRM, and analytics to boost performance.
Experiment with innovative formats, AI, AR/VR, and unconventional approaches to push boundaries and connect with audiences in new ways.

Exmaple initiatives

The following outline includes key opportunities and targets for the growth, marketing, and partner opportunities of Lessing-Flynn based on research of the market and buyer behavior.

Female Professionals

A female business professional aged 28 to 54, earning $50,000 to $150,000 annually, values quality, convenience, and balance, maintaining a busy lifestyle with regular gym visits and shopping at Starbucks, Target, and Whole Foods. Tech-savvy and career-driven, she follows trends in wellness, fashion, and productivity, favoring brands that support her goals and streamline her life.

Male Professionals

Two people at a desk, filling out digital enrollment forms on a tablet and laptop.

A male professional aged 28 to 54, earning $50,000 to $150,000, values efficiency, status, and personal achievement, balancing a busy lifestyle with gym sessions and frequent stops at GNC, tanning salons, and upscale lounges. Ambitious and image-conscious, keeps up with trends in fitness, and luxury, choosing brands that enhance his productivity and reflect his success.

Human Resources

Companies are using unique benefits and perks, from flexible work to wellness programs, to attract and retain top talent. This approach drives candidate interest and strengthens employee loyalty by providing additional value to staff.

Hygiene & Wellness

The spa and wellness industry serves health-conscious adults seeking premium self-care services. With teeth whitening as a cosmetic option, spas can attract new clients, increase revenue, and offer complementary services to their clients.

solutions Available

The following solutions are available to Lessing-Flynn as direct opportunities or as a white label partner opportunity.

November

Update Current Version of Website & Prepare for Next Version
Set up and Start Building Social Media Presence
Initial Digital Ads Campaign Setup
Initial Email Platform Setup & Marketing Designs
Prepare Marketing Campaigns
Map Buyer Workflows & Purchasing Behaviors

December

Launch New Website and Improve Based on Analytics
Launch Paid Search and Social Ads Campaigns
Plan Weekly Posts & Monthly Calendar
Launch First Monthly Email Promo Campaign
Implement New Buyer Workflows

January

Analyze Campaign Performance and Ad ROI
Analyze Automated Email Sequences
Analyze Targeted Ad Campaigns
Implement Engagement Strategies Across Digital Assets

February

Optimize Campaign Performance and Ad ROI
Optimize Automated Email Sequences
Optimize Targeted Ad Campaigns
Review Engagement Strategies Across Digital Assets

March

Strategy Review & Evaluation
Phase 2 Planning & Development

Services Available

Development Support

Design Support

Marketing Support

Sales Support

Operations Support

Bundled Packages

Products

Among Others

Deliverables

Service deliverables may include, but are not limited to:

Commercial Strategy & Operations

Create brand identity and messaging framework to increase visibility and engagement.
Implement targeted sales and marketing strategies that convert buyers, from web traffic through the pipeline.
Develop creative partnership strategies with influencers and affiliates to expand reach, increase brand awareness, and drive revenue.
Develop workflows, sequences, and process improvement across available technologies and tools to optimize revenue capture.
Formulate strategies for expansion, partnerships, and long-term growth planning to the point of exit.

Digital Ads Management

Ads Strategy & Account Management
Paid Search (Google) Ads Campaign Management
Paid Social (Meta) Ads Campaign Management
Campaign Performance and ROI Optimization
Targeted & Optimized Ad Campaigns

Email & Social Publishing

Assets for Content Creation Weekly
Multiple Weekly Publishing Points for Priority Social Channel
Monthly Content Calendars
Graphic Design Support
Content Marketing Strategy Development
Email Campaign Management

Design Support & Creative Production

Development of Graphic Supporting Visuals
Creation of Creative Assets Ongoing
Design Support for Website and Ad Creative
Marketing Materials Design & Collateral

Team

Our team comprises seasoned professionals each bringing a unique blend of strategic insight, industry experience, and technical knowledge to serve the Lessing-Flynn brand well.